London interior designer David Carter envisioned his historic Queen Anne townhouse as a sort of Wonderland for his eclectic taste and artistic circle of friends. Industry insiders, models, actors, and photographers were so taken with the quirky-bold design and offbeat eccentricity, they begged for an invitation to spend the night. Quickly, the word spread and an offer to “stay at David’s” when visiting London became a coveted prize.
Finally, in response to regular requests to film, photograph and lodge in the magical setting, David launched 40 WiNKS, a happy marriage between private home, hip London film set and boutique hotel. To call it a bed and breakfast won’t do at all. It’s more like an eccentric uncle has left you the keys to his hip London pad and having the run of the place is titillating.
No ordinary place to stay, 40 WiNKS forgoes TVs in the bedroom in favour of Wi-Fi access, an iPod player and the freedom to use the main rooms of the house. Reservations for 40 WiNKS’ two bedrooms are generally booked months in advance so, if you want a chance to stay in this magical world, make sure you book early.
David Carter made Architectural Digest’s list of the 70 most influential designers in the world. He’s currently working on a hotel in Vienna.
For more information about 40 WiNKS, visit: www.40winks.org
Photography by Aliona Adrianova.