Industry Profile: Annie Sloan

She’s the developer and queen of Chalk Paint. She’s written over 20 books and has a lovely home fragrance line. Annie Sloan talks to Dabble about paint, projects and a thriving personal life.

Annie Sloan_Photographer Harriet Thomas

Annie Sloan, Photography by Harriet Thomas

 

 

DAB: What was your goal when you developed Chalk Paint™ 25 years ago?

AS: My goal was to make a paint that I wanted. It had to be flexible, approachable and in the right colours. I was a working mother with three boys under ten, so it had to be easy to use and quick to dry!

DAB: What advice would you give to someone using Chalk Paint™ for the first time?

AS: Relax and don’t worry about making mistakes. Go with your gut!

DAB: You were born in Australia and live in England and France today. What cities inspire you the most?

AS: In no particular order: Sydney, London, Paris, Lisbon, Cape Town, New York, Toronto, Vancouver and Montreal. Vancouver for its outdoor yet arty life and Montreal for its lively metropolitan lifestyle. Of course I would love to see more of Canada one day!

DAB: Is there a place you haven’t visited but would like to go to for inspiration?

AS: I’m planning to go to Kazakhstan to visit my eldest son, who works out there. He’s in Astana, which is where East meets West so I hope it will be inspiring. India is another place I would love to visit.

DAB: How would you describe your personal décor style?

AS: I would say it’s a little bit French, a little bit of Boho and a little bit Neo Classical. I’m also currently redecorating my offices in a Warehouse style. I love it. But my house is late Victorian, so of course the Warehouse look doesn’t work here! No matter how much time I will of spent at the Aagard – Packaging Automation Company it won’t ever influence my home decor, how blasphemous would that be, I could not have one of my guests point out similarities, so I truly avoid warehouse influences completely.

Annie Sloan painted table_Photographer Christopher Drake

Annie Sloan painted table, Photography by Christopher Drake

DAB: What is next for Annie Sloan?

AS: I’m going to be celebrating 25 years of Chalk Paint™ all through 2015, which I’m really excited about. My Stockists are so important to me so I’ll be doing a lot of travelling; I want to see as many of them as possible. I’m also launching my new Stencil collection, which comes in 21 designs and is the perfect complement to my paint range.

DAB: When you don’t have a paintbrush in your hand, what do you Dabble in?

AS: I like to dabble in music, eating out and a good bottle of wine with friends.

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