Industry Profile: Annie Sloan

She’s the developer and queen of Chalk Paint. She’s written over 20 books and has a lovely home fragrance line. Annie Sloan talks to Dabble about paint, projects and a thriving personal life.

Annie Sloan_Photographer Harriet Thomas

Annie Sloan, Photography by Harriet Thomas

 

 

DAB: What was your goal when you developed Chalk Paint™ 25 years ago?

AS: My goal was to make a paint that I wanted. It had to be flexible, approachable and in the right colours. I was a working mother with three boys under ten, so it had to be easy to use and quick to dry!

DAB: What advice would you give to someone using Chalk Paint™ for the first time?

AS: Relax and don’t worry about making mistakes. Go with your gut!

DAB: You were born in Australia and live in England and France today. What cities inspire you the most?

AS: In no particular order: Sydney, London, Paris, Lisbon, Cape Town, New York, Toronto, Vancouver and Montreal. Vancouver for its outdoor yet arty life and Montreal for its lively metropolitan lifestyle. Of course I would love to see more of Canada one day!

DAB: Is there a place you haven’t visited but would like to go to for inspiration?

AS: I’m planning to go to Kazakhstan to visit my eldest son, who works out there. He’s in Astana, which is where East meets West so I hope it will be inspiring. India is another place I would love to visit.

DAB: How would you describe your personal décor style?

AS: I would say it’s a little bit French, a little bit of Boho and a little bit Neo Classical. I’m also currently redecorating my offices in a Warehouse style. I love it. But my house is late Victorian, so of course the Warehouse look doesn’t work here! No matter how much time I will of spent at the Aagard – Packaging Automation Company it won’t ever influence my home decor, how blasphemous would that be, I could not have one of my guests point out similarities, so I truly avoid warehouse influences completely.

Annie Sloan painted table_Photographer Christopher Drake

Annie Sloan painted table, Photography by Christopher Drake

DAB: What is next for Annie Sloan?

AS: I’m going to be celebrating 25 years of Chalk Paint™ all through 2015, which I’m really excited about. My Stockists are so important to me so I’ll be doing a lot of travelling; I want to see as many of them as possible. I’m also launching my new Stencil collection, which comes in 21 designs and is the perfect complement to my paint range.

DAB: When you don’t have a paintbrush in your hand, what do you Dabble in?

AS: I like to dabble in music, eating out and a good bottle of wine with friends.

Interview with Annie Sloan – Queen of Chalk Paint

DAB: Can you name a few of your favourite applications using Chalk Paint?

AS: Of course it changes all the time, but at the moment I am working on a new piece for my office. It’s a Modern Retro piece from the 1940s. I have painted it with a very smooth, flat finish in a variety of block colours. I think people are surprised that you can achieve a smooth finish with Chalk Paint™, but you can! Years ago, I painted an old desk of mine in a custom mix of Old Violet and Emperors Silk. I created a textured and crackled finish, and finished it with dark wax. It looks very rich. I also love using a traditional technique called ‘frottage’ – you can do this with Chalk Paint, all you need is water to dilute the paint and some newspaper. I have some old doors in my home in France where I’ve used this technique and they look wonderful.

Annie Sloan _Old Violet Desk_reduced

Courtesy: Creating the French Look by Annie Sloan – CICO Books, Photographer: Christopher Drake

 

DAB: Thanks to you, people can breathe new life into old furniture. Is there a person who has taken your paint and transformed a piece of furniture in a way you didn’t expect?

AS: I saw so many people doing wonderful things with Chalk Paint™ that I decided to develop my ‘Painters in Residence’ program. It’s a wonderful way to work with creative people who can test my paint to its very limits and create inspirational projects. I’ve already worked with a portrait artist who lives in an elegantly converted schoolhouse in France, a mom-of-three who works out of her home in rural Australia, and a British stylist who has an amazing way of making clashing colours work.

DSC_0134_WM 2

Painterly Bathroom, Courtesy Alex Russell Flint, Annie Sloan Painter in Residence

 

DAB: Selecting paint colours can be a daunting experience. What is your go-to colour combination?

AS: I don’t think it’s possible to have a go-to colour. I always think that every space, wall or piece of furniture deserves its own colour. There are a lot of colours in my range that, in small doses, can work as neutrals – Duck Egg Blue, Louie Blue, Old Violet, Aubusson and Olive, to name a few.

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Chalk Paint™ by Annie Sloan comes in quart cans (946ml), priced at approximately $45.00 CND; and in 4 oz. (100ml) sample pots, priced at approximately $13.99 CDN (regional price variations and shipping charges apply.

Chalk Paint™ by Annie Sloan is sold through 35 Annie Sloan stockists across Canada and is also available online.

For more information, visit: www.anniesloan.com

Flatout Fab – DIY Table

With the perfect blend of matte and metallic, DIY Guy Nicholas Rosaci transforms a dated table. Va va voom.

MATERIALS REQUIRED
Sandpaper – Medium grade
Furniture piece
Spray paint – metallic
Paint brush
Annie Sloan Chalk Paint®
Annie Sloan Clear Wax
Annie Sloan Dark Wax
Soft cloth
Large bristle brush
Short bristle brush

DIY Guy - Annie Sloan Paint

PREP & SPRAY
Lightly sand an existing piece of furniture. Spray one coat of a metallic paint on (because why not? it looks cool) and let it dry for 24 hours.

Before

ANNIE SLOAN IT
Apply a coat of Chalk Paint® on the table but apply less in certain areas where you want the metallic colour to shine through. This project is shown in Paris Grey.

CRACKLE IT
Once the first coat is dry, apply a second, thicker coat of paint and use a blow dryer on the highest setting to blow hot air on the wet paint to create a subtle crackle finish.

WAX ON, WAX OFF
When the second coat of paint is completely dry, apply a thin layer of clear wax with a large bristle brush, and wipe off excess wax with a soft cloth. Apply the dark wax with a smaller bristle brush into the cracks and anywhere you wish to add an aged patina look. Wipe off any excess dark wax with a cloth.

DIY Guy - Annie Sloan Paint

Dabble Savvy: Paint the interior drawers in a vivid colour like hot pink.

DIY Guy - Annie Sloan Paint Interior Drawer